GMO Arctic Apples to Hit Shelves Without Clear Labeling*
By Lorraine Chow
The first genetically modified (GMO) apples, which are engineered to resist browning when sliced, will arrive in select midwestern U.S. stores next month. The fruit, produced by Okanagan Specialty Fruits and sold under the brand name Arctic Apples, will be packaged as “grab-and-go” slices, according to Capital Press.
A customer will only know that the fruit is genetically modified by scanning the packaging with a smartphone. The company is adhering to the new GMO food labeling act which allows businesses to use a QR code instead of clear wording that informs consumers if a product contains GMO ingredients.
“We are selling it under the Arctic brand and we’ve had a lot of press and attention, so I assume most people will know what it is,” Okanagan’s founder and president Neal Carter told Capital Press.
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