100 Years Ago Today, This Was The World’s Most Disruptive Technology – The Burning Platform

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https://www.theburningplatform.com/2019/09/08/100-years-ago-today-this-was-the-worlds-most-disruptive-technology/

Submitted by Nick Colas of DataTrek Research

Most Disruptive Technology

Submitted by Nick Colas of DataTrek Research

The history of US consumerism starts with the Sears Roebuck mail order catalog. Yes, the very same Sears that is struggling to emerge from bankruptcy today. But 125 years ago the company was every bit the disruptive innovator. A brief summary of how that happened:

  • Mail order became viable in the late 1800s because of the expansion of the US rail system, post office regulations that allowed for catalog mailers at 1 cent/pound, and Rural Free Delivery.
  • The first Sears catalog was published in 1894 with the slogan “The Cheapest Supply House on Earth”.
  • Its target audience was rural America, which in 1900 was 60% of the US population. This was a deeply underserved community, often with just a thinly stocked general store to supply all their needs.
  • The 1903 catalog added…

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By Kenneth T.

My blog, My way Welcome to a little piece of my life. Here you will find things concerning my everyday experiences and or my thoughts on everyday happenings. For instance you may find thoughts of my Farmstead, which is as my wife calls it, our Accidental Farming life. Perhaps on a whim, I might just jump on a soap box about what's going on with my crazy family (the immediate one, that is).~You don't need to put a penny in the coin slot for any commentary there~ You may find, new additions to what I call "Hobby-time". Ahh yes, my hobby... I make pinback buttons (some call them badges). Sorry for the shameful plug ;-) *** And then there is the outside the box or "Offtrack" thinking, part of me. Which can be anything else from aliens to the zoology of the Loch Ness monster, but will probably be more mundane as health concerns, for instance, to vaccinate or not. Is the Earth Flat or is it Hollow? Is there a dome? Is any of it real? Do you really want to know? Police brutality and the continuing corruption of established government, Big Business, Big Oil, Big Brother. Can we survive? Should we survive? The coming montrary collapse. There is so much going on, more then we see outside our windows.

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